Coaching Systems
How to Write Client Check-In Feedback That Actually Gets Read
Most coach replies to weekly check-ins get skimmed in five seconds and forgotten. Here's how to write feedback your clients actually act on.
July 2, 2026 · 6 min read
The Formae Blog
Practical guides on pricing, client retention, and running an online coaching business.
Business
Personal Trainer vs. Online Coach: Which Makes More Money in 2026?
A realistic breakdown of income, time, and overhead for in-person personal training versus online coaching — and how coaches often end up doing both.
July 1, 2026 · 8 min read
Business
How to Price Your Online Coaching Packages in 2026
A practical framework for pricing 1:1 and group online fitness coaching — from your first $29 package to a full roster of premium clients.
June 2, 2026 · 7 min read
Retention
Why Online Coaching Clients Actually Quit (And How to Stop It)
Client churn is the biggest silent cost in online coaching. Here's what actually predicts a client going quiet — and the check-in habits that prevent it.
May 18, 2026 · 6 min read
Coaching Systems
The Weekly Check-In Template Top Online Coaches Actually Use
A copy-ready structure for weekly client check-ins that takes under 2 minutes to complete and gives you everything you need to coach well.
April 27, 2026 · 5 min read
Getting Started
How to Start an Online Fitness Coaching Business (Without a Big Following)
You don't need 50k Instagram followers to get your first paying coaching clients. Here's a realistic path from zero to your first 10 clients.
March 11, 2026 · 8 min read