Last updated: May 16, 2026
We collect information you provide directly, including: name, email address, profile information, and content you upload (such as progress photos and check-in data). We also collect usage data and technical information such as IP address, browser type, and device information.
We use your information to: provide and improve the Platform; process payments; send service-related communications; respond to support requests; and comply with legal obligations. We do not sell your personal data to third parties.
We share your data only with: (a) service providers necessary to operate the Platform (Clerk for authentication, Paddle for payments, Cloudflare for storage); (b) your coach or athletes as part of the coaching relationship; (c) law enforcement when required by law. All third-party providers are bound by data processing agreements.
Your data is stored on secure servers. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet is 100% secure.
Progress photos you upload are stored securely and are accessible only to you and your coach. They are never shared with third parties or used for any purpose other than your coaching relationship.
You have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data; object to or restrict certain processing; and data portability. To exercise these rights, contact us at contact@formaehq.com.
We use essential cookies necessary for authentication and platform operation. We do not use tracking or advertising cookies.
We retain your data for as long as your account is active. Upon account deletion, we will delete your personal data within 30 days, except where retention is required by law.
The Platform is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.
For privacy-related questions, contact us at contact@formaehq.com.