Formae

The platform that runs your coaching business

Structured weekly check-ins, faster coach feedback, and a public profile that sells — without spreadsheets or DMs.

Plans from $29/month · Cancel anytime

Structured weekly check-in

Weight, wellbeing, wins, and photos — in under 3 minutes.

Weight

78.4 kg

−0.6 from last week

Adherence

85%

Energy 8/10 · Sleep 7/10 · Stress 4/10

Wins: Hit all lower-body sessions. Meal prep on Sunday stuck.

Submit check-in

Get started

From signup to first check-in in four steps

An interactive walkthrough of how coaches onboard on Formae — no spreadsheet migration required.

Step 1 of 4

Create your coach account

Pro tip: Use the email clients already know you by.

Everything you need, nothing you don't

Stop juggling spreadsheets and DMs.

Weekly Check-ins

Clients submit structured check-ins with weight, photos, and biofeedback. You review and reply in seconds.

Client Dashboard

See every client's status, progress trends, and history at a glance. Never miss a follow-up or milestone.

Workout Programs

Build structured training programs with weeks, exercises, sets, reps, and progression tracking.

Progress Insights

Automatically surface at-risk clients and generate coaching insights from check-in data.

Feedback Templates

Create reusable feedback templates so you can respond to check-ins faster without losing the personal touch.

Public Profile

Your own shareable coach profile page with reviews, packages, and a link you can drop in any bio.

Pricing that grows with your coaching business

Simple, transparent pricing. No hidden fees or confusing tiers.

Starter

Best for getting started.

$29/month

Public coach profile page
Up to 10 active clients
Create packages
External payment links
Client onboarding forms
Weekly check-ins
Progress tracking
Full dashboard

Ready to run your coaching
business professionally?

Join coaches using Formae to deliver premium coaching experiences and manage clients professionally.