FORMAE
Built for serious fitness coaches

The Platform That
Runs Your Business

Manage clients, collect structured check-ins, and track your revenue — all from one professional platform.

Plans from $29/month · Cancel anytime

Everything you need, nothing you don't

Stop juggling spreadsheets and DMs.

Weekly Check-ins

Clients submit structured check-ins with weight, photos, and biofeedback. You review and reply in seconds.

Client Dashboard

See every client's status, progress trends, and history at a glance. Never miss a follow-up or milestone.

Revenue Tracking

Create coaching packages, manage subscriptions, and track monthly recurring revenue with beautiful charts.

Progress Insights

Automatically surface at-risk clients and generate coaching insights from check-in data.

Feedback Templates

Create reusable feedback templates so you can respond to check-ins faster without losing the personal touch.

Public Profile

Your own shareable coach profile page with reviews, packages, and a link you can drop in any bio.

Simple pricing for serious coaches

One tool. No add-ons. No surprises.

Starter

Best for getting started.

$29/month
  • Public coach profile page
  • Up to 10 active clients
  • Create packages
  • External payment links
  • Client onboarding forms
  • Weekly check-ins
  • Progress tracking
  • Basic dashboard
  • Email support
Most Popular
Pro

Best for scaling coaches.

$79/month
  • Everything in Starter, plus:
  • Up to 100 active clients
  • Unlimited packages
  • Advanced analytics
  • Priority support
  • Custom branding options
  • Enhanced reporting dashboard
  • Early access to new features

Ready to build a coaching
business that runs itself?

Join coaches who use FORMAE to deliver premium experiences and scale their revenue.

Plans from $29/month · Cancel anytime